Plant based milks offer an environmentally sustainable alternative to dairy. The problem is that people perceive the taste negatively. So we needed to inspire people to try them. Introducing the Garden of Goodness, a living garden filled with delicious vegan dishes that look like real fruits and vegetables.
Housed in a purpose built terrarium in Aucklands CBD, visitors could help themselves by picking creations off trees and vines or by pulling them from the edible soil. With thousands picked and eaten over three days So Good helped New Zealanders discover sustainable and delicious alternatives to dairy.
Creative direction
